The FAT Elephant™ Group

Forward-Thinking. Audacious. Transformative.

Fat Elephant™ is a bold imprint under Choice Destinations Global LLC—championing career clarity, entrepreneurial strategies, and visionary leadership through coaching, education, and content creation.

Founded by Jraya Nicole, Fat Elephant™ Group exists to challenge how we approach career evolution, leadership, and entrepreneurship. Our mission is simple yet unapologetic: to equip high-performing professionals and visionary leaders with the frameworks, strategy, and thought leadership to exit survival mode and build with intention. Whether you’re pivoting from corporate, scaling into entrepreneurship, or elevating your professional brand, Fat Elephant™ is where your purpose meets power—and your next best move begins.

The Fat Elephant™ Philosophy

Fat Elephant Entrepreneur

We work with purpose-driven professionals ready to lead both in boardrooms and in building their own legacy.

Fat Elephant Audacity

Audacity is strategy with courage. We help you operate with clarity, conviction, and big vision.

Fat...

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Our Commitment to Excellence

Strategic Coaching

Helping leading managers and aspiring founders design their next best move with purpose-driven clarity.

Gain clarity on your next best move—whether you’re planning a pivot, preparing for entrepreneurship, or elevating your professional ...

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Store

Thought Leadership & Publishing We develop legacy-driven content including books, guides, and digital tools that challenge outdated career narratives and empower purpose-driven growth.

Choice Destinations: The Blueprint Shifting Leading Managers and Top Executives

Choice Destinations: The Blueprint Shifting Leading Managers and Top Executives

A Signed Copy

Choice Destinations: The Blueprint for Shifting Leading …
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$24.991

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Choice Destinations, guiding readers through the most …
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$19.991

Contact Us

Let’s build legacy work together. | Based in Texas - Serving clients globally
Send us an email
[email protected]

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We value your time and are committed to providing you with prompt and efficient responses. When you send us a message, you can expect to hear back from us within 24 hours, Monday through Friday.
We look forward to connecting with you soon!

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We don’t just build brands. We build bold, lasting legacies.
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